Internationalisation of Fashion Company in Brazil Research Paper

Internationalisation of Fashion Company in Brazil - Research Paper Example The research paper "Internationalisation of Fashion Company in Brazil" talks about the ways to present a luxury fashion company on the Brazil fashion market and how to successfully expand its consumer. The internationalization strategy to be pursued should be chosen carefully in order to determine the best approach in the luxury fashion product market. The foreign market expansion is not a new concept. For over two decades, intercontinental development in the trend industry had been unparalleled. The emergence of super-brands has sparked intense competition. The market positioning of some brands makes them more appealing than others. Internationalization can be defined as the sourcing of goods from overseas markets. Buying from worldwide markets is aggravated by the economic and competitive consideration. Fashion companies seek to obtain gain from a low cost of labor in the underdeveloped economies. The global fashion brand has caused most of the people to look for the most successful brands like the Ralph Lauren and Carolina Herrera. The super brands have left the fashion buyers with little choice but to ignore the lesser known brands. Expansion strategies are important when dealing with recessionary pressure. The emergence of a cosmopolitan and fashion-informed consumer market has caused global expansion. And technology has enabled online transactions. This led to an amplified union in worldwide lifestyles. This allowed the fashion industry retailers to correspond efficiently with the customers in foreign markets. International fashion and design companies have succeeded partly because of design excellence, cosmopolitanism and exclusivity (Alexander & Myers 2000). The Carolina Herrera and Ralph Lauren companies have indentified their market niche. The companies target the clients who deal with accessories, garments and apparels. The companies aim at offering differentiated products of high quality (Charles & Gareth 2012). The same market is the target of the rival companies like Loewe. The future of companies like Ralph Lauren and Carolina Herrera and other fashion retailers lies in the internalization strategy. Many domestic markets have been saturated by local brand leading to lessening of profits. Intense local markets competition has caused constraints to complicate the strategic management of these organizations (Charles & Gareth 2012). The rise of global sourcing by fashion retailers and technological advances has made it easy for companies to target the global market (Chevalier & Mazzalovo 2012).