Proposal for Exec Hotels for Business Improvement Essay

Proposal for Exec Hotels for Business Improvement - Essay ExampleHowever, the costs associated with a new focus on tourism business are currently beyond the companys capabilities. It has been determined that renewed local marketing is the best methodology to ensure revenue growth distant of the capital of the United Kingdom centre of operations. 2. The business caseOccupancy rates at hotels in Europe stomach seen stability in the last few years, with an average rate of 63 percent in London (Carlson Wagonlit, 2011). However, many European capitals are being hit hard currently with the economic global downturn, thus the business should focus on its local business and presence (brand reputation) in the United Kingdom rather than expanding abroad. The company staff and executive leadership team are currently well-versed in local UK cultures, value and systems and by remaining in the UK for expansion, it will avoid the high costs of training and human resources restructuring for ano ther(prenominal) European countries. The goal is to improve occupancy rates during the weekend where business is the most incapacitated, however the argufy to Exec Hotels is ensuring a method to fill weekend rooms without focusing on the new tourism market. This flock be accomplished by staying true to the current values and operational know-how that currently exists in the UK marketplace. 3. The methodology for revenue improvementsCompetitive advantage for medium-sized hotels lays specifically in market innovation practices (Lin & Wu, 2008).